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    Cosmetic packaging design

    Development of packaging design for beverages and cosmetic products, exploring coherent, current visual solutions tailored to market needs.

    Proyecto - Packaging 7
    Students

    Anna Morato, Elisa Cabello, Guillermo Jiménez, Keylie García and Karol Michelle Aguirre

    Teachers or tutors

    Raquel Marín

    Area of knowledge and degree

    Design, Grado en Marketing

    Publication year

    2025

    Project description

    The project includes the creation of a range of cosmetic products with a refreshed image that brings new value to the segment. To carry it out, a cohesive and consistent packaging line is developed, materialised in at least three product references, following aesthetic, functional and brand identity criteria.

    In parallel, a complete beverage range is designed, consisting of three flavours created from scratch. The process includes market research, logo design, the definition of initial graphic lines, the full development of front and back labels, the visual rollout across the entire range, and the final presentation of the project.

    Proyecto - Packaging 2
    Proyecto - Packaging 4
    Proyecto - Packaging 1
    Proyecto - Packaging 3
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