Choozi

The project involved designing the label for the Madrid-based wine Alborozo, addressing the development of the brand’s visual identity from conceptualization to final application. The proposal aimed to convey the wine’s personality, origin, and sensory qualities through a carefully crafted, modern, and cohesive aesthetic. The design focused on balancing graphic elements, typography, and color to reflect the warmth and freshness associated with Alborozo. Compositions were explored to make the brand stand out at the point of sale, incorporating visual details that evoke tradition, territory, and a sensory experience. Legibility and visual hierarchy were carefully considered, ensuring that the label is both attractive and functional. The result is a distinctive and elegant label that communicates both the essence of the wine and the quality of the product, demonstrating key skills in branding, editorial design, and packaging within the field of graphic design.

In the course Theory of Audiovisual and Interactive Media, students developed a timeline-style board game focused on the main milestones in media history. The project transformed historical knowledge into a playful experience, covering the entire process: research, conceptualization, graphic design, and final production ready for printing.

The posters for the Sitges Film Festival 2026, awarded The Editor’s Choice at The Rookies, are based on the phrase “See no evil, hear no evil, speak no evil.” The proposal explores the tension between beauty and horror through close-ups of insects and elements related to the human senses, evoking fascination and a subtle visual discomfort. A series of three posters was developed, also adapted into a tri-fold brochure for the festival, maintaining conceptual and visual coherence across formats. The project integrates composition, typography, visual storytelling, and editorial design, demonstrating how a concept can be effectively applied across multiple graphic media.