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Bachelor's Degree in Design Management

Bachelor's Degree in Design Management* Madrid

First and only Degree in Spain that prepares you to become the professional responsible for leading the transformation of the Creative Industries at an international level.
Official degree issued by Universidad Europea de Madrid
Campus-based Start: 15 sep. 2025 Creative Campus 4 Years, 240 ECTS
en
School of Architecture, Engineering, Science and Computing - STEAM

Design Management Degree

The Bachelor's Degree in Design Management at Creative Campus trains professionals who understand that every design choice impacts not only the market but also society and the environment. You will gain skills in management, strategy, leadership, design fundamentals, innovation, and creativity.

By studying design management, you will become part of the first cohort of change-makers, capable of shaping the future and creating meaningful connections. This degree is not just a career; it's a call to be part of something greater, to use creativity to make a positive impact on the world.

The global format allows you to study part of your degree at a foreign university in Europe, the U.S., or Asia. The aim of this degree is to give you a comprehensive view of the design industry. By studying in an international context, you will better understand the needs and desires of a diverse audience. This helps you design with empathy and create more impactful solutions.

*Degree pending regulatory approval.

Why Study BA Design Management at Creative Campus?

Innovation

The first and only degree that addresses the need for companies to find professionals who lead international projects in a rapidly growing sector.

Design and creativity

You will learn the creative and technical development of design across various fields such as graphic, product, digital, interaction, and service design in practical workshops.

Management and business strategy

Understand and apply management and business strategy principles within the design field to find creative solutions.

Global experience

Gain international experience by studying at foreign universities that will enhance your worldview. You will be prepared for any challenge.

Study globally

Imagine waking up every day in an environment full of creativity, where design, art, and culture surround you. Every corner can be a source of inspiration that stimulates your imagination and encourages you to think differently.

You will work on real projects in multidisciplinary teams that will prepare you for professional challenges at an international level.

A unique experience that will mark your university life and enhance your résumé through your time at a recognized university in the field of design management.

In addition, to have the international university experience you're looking for, we offer you the opportunity to study for 6 months at a prestigious foreign university. You will expand your network, experiences, and knowledge, which will open doors for you in a global sector that is already shaping the world.

Unleash your creativity and become Adobe Certified

We train you to learn how to create with Photoshop, Illustrator, InDesign and the rest of the Adobe Creative Cloud Suite tools.

We will accompany you on this journey, preparing you in each tool so you can show the world all your creative potential. In addition, if you want, we will test you to obtain the official ACA (Adobe Certified Associate) certifications at no additional cost.

We invite you to discover Creative Campus

Demo Interior instalaciones Creative Campus

The training hub for design and creative technologies where you will acquire the knowledge and experience to develop as a future designer or creator. You will learn to find innovating solutions to the new challenges of society.

A space where you can grow, discover and enhance your creativity thanks to contact with relevant professionals in the sector, leading companies, agencies and studios with whom you can work on real projects.

A space where you can learn with an experiential academic model and which offers activities and university life revolved around design, culture, art, innovation and technology that will enhance your skills and abilities.

Demo Interior instalaciones Creative Campus

Study plan

Focuses on establishing a solid foundation in design fundamentals, economics, and business management. You will begin exploring economic and social thinking, as well as basic micro and macroeconomics concepts. Simultaneously, you'll be introduced to business principles and project management, and you'll start graphic design through practical workshops.

SubjectTypeECTSLanguage
Economic, Social Thinking and Financial AspectsOB6English
Business FundamentalsBA6English
Design FundamentalsBA6English
History of Design ManagementOB6English
MicroeconomicsBA6English
MacroeconomicsBA6English
Project Management Fundamentals and Legal AspectsBA6English
Marketing and CommunicationBA6English
Creativity TechniquesOB6English
Workshop 1: Graphic DesignOB6English

You will dive deeper into business administration and strategic management, as well as design management. Market research techniques essential for informed decision-making are introduced. Practical workshops expand to include product design and digital products.

SubjectTypeECTSLanguage
Business AdministrationBA6English
Strategic ManagementBA6English
 Design Management FundamentalsOB6English
StatisticsOB6English
Workshop 2: Product DesignOB6English
Design Strategy ManagementOB6English
Market Intelligence and Research TechniquesBA6English
Production, Operations and Quality ManagementBA6English
Image and Audiovisual CommunicationOB6English
Workshop 3: Digital ProductOB6English

The third year focuses on advanced design management, innovation, and developing leadership and human resources skills. You will work in service and interaction design workshops. This will also be your first year of external internships, providing direct experience in the field.

SubjectTypeECTSLanguage
Design Process ManagementOB6English
Innovation ManagementOB6English
Business ModelsOB6English
Personal and Professional EffectivenessOB6English
Workshop 4: Service DesignOB6English
Human Resource ManagementOB6English
Commercial ManagementOB6English
Personal Influence and ImpactOB6English
Workshop 5: Interaction DesignOB6English
Entrepreneurial LeadershipOB6English

The fourth year focuses on creative direction and the effective implementation of design within organizations. Brand management and design protection are addressed. You will have the option to choose electives to specialize in areas of interest and complete a final degree project (TFG) that integrates all the knowledge acquired. The second external internship will help consolidate your professional experience.

SubjectTypeECTSLanguage
Creative DirectionOB6English
Design Implementation ManagementOB6English
Workshop 6: Design AuditOB6English
External Academic Practices IPAE6English
Design ProtectionOB6English
Brand ManagementOB6English
Final Degree ProjectTFG6English
Elective IOP6English
Elective IIOP6English
SubjectTypeECTSLanguage
Marketing WorkshopOP6English
Entrepreneurship WorkshopOP6English
Business WorkshopOP6English
Family BusinessOP6English
E-CommerceOP6English
Commercial SimulationOP6English
External Academic Practices IIOP6English
University ActivitiesOP6English

Careers in Design Management

alumnos utilizando un ordenador en clase de diseño 3d

Some of the career paths this new degree will lead to place you at the forefront of innovative projects across various sectors of the creative industries:

  • Design manager.
  • Innovation director.
  • Strategy and innovation consultant.
  • Creative director.
  • Customer experience consultant.
  • Business model designer.
  • Brand strategist.
alumnos utilizando un ordenador en clase de diseño 3d

Admissions

Start your future at Universidad Europea

You can become a student at Universidad Europea in three easy steps.

1

Admission exams

Start your admission process by calling +34 917407272 or request information and our advisors will contact you.

2

Place reservation

Once you have been admitted, secure your place by paying the reservation fee.

3

Enrollment

Submit the required documents to formalise your enrollment.

Scholarships and financial aid

We want to help you. If you want to study at the Universidad Europea, you will have at your disposal a wide selection of own and official scholarships.

Credit recognition and transfers

You don’t have to stick with something you don’t like. That’s why we’ve designed specific plans for credit recognition and transfers.

Request your online credit recognition review, transfer your academic file and start studying at Universidad Europea.

Boceto del Interior del Creative Campus

Come and see the campus

Get to know the facilities and discover why Universidad Europea is made for you.

Academic quality

As part of its strategy, the University has an internal quality plan whose objective is to promote a culture of quality and continuous improvement, and which allows it to face future challenges with the maximum guarantee of success. In this way, it is committed to promoting the achievement of external recognitions and accreditations, both nationally and internationally; the measurement and analysis of results; simplification in management; and the relationship with the external regulator.

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