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    Bachelor's Degree in Design Management

    Bachelor's Degree in Design Management Madrid

    First and only Degree in Spain that prepares you to become the professional responsible for leading the transformation of the Creative Industries at an international level.
    • Official degree
    • Campus-based
    • 4 years, 240 ECTS

    Design Management Degree

    The Bachelor's Degree in Design Management at Creative Campus trains professionals who understand that every design choice impacts not only the market but also society and the environment. You will gain skills in management, strategy, leadership, design fundamentals, innovation, and creativity.

    By studying design management, you will become part of the first cohort of change-makers, capable of shaping the future and creating meaningful connections. This degree is not just a career; it's a call to be part of something greater, to use creativity to make a positive impact on the world.

    The global format allows you to study part of your degree at a foreign university in Europe, the U.S., or Asia. The aim of this degree is to give you a comprehensive view of the design industry. By studying in an international context, you will better understand the needs and desires of a diverse audience. This helps you design with empathy and create more impactful solutions.

    *Degree pending regulatory approval.

    Official degree issued by Universidad Europea de Madrid

    Madrid (centro)
    Start: 14 sep. 2026
    Classes in English
    		 School of Design and Creative Technologies

    Why Study BA Design Management at Creative Campus?

    Innovation

    The first and only degree that addresses the need for companies to find professionals who lead international projects in a rapidly growing sector.

    Design and creativity

    You will learn the creative and technical development of design across various fields such as graphic, product, digital, interaction, and service design in practical workshops.

    Management and business strategy

    Understand and apply management and business strategy principles within the design field to find creative solutions.

    Global experience

    Gain international experience by studying at foreign universities that will enhance your worldview. You will be prepared for any challenge.

    Creative Campus joins the New European Bauhaus

    Creative Campus is now an official partner of the New European Bauhaus, the European Commission’s initiative that connects the European Green Deal with people’s everyday lives, promoting a sustainable, inclusive, and beautiful transformation of the spaces we inhabit.

    Becoming part of this European community strengthens our commitment to an education grounded in the design of real, sustainable, and inclusive solutions. It also opens new opportunities to collaborate with European institutions, cultural stakeholders, and companies, fostering a learning environment that combines creativity, innovation, and social responsibility.

    Together, we actively contribute to shaping a more humane and sustainable future.

    Study globally

    Imagine waking up every day in an environment full of creativity, where design, art, and culture surround you. Every corner can be a source of inspiration that stimulates your imagination and encourages you to think differently.

    You will work on real projects in multidisciplinary teams that will prepare you for professional challenges at an international level.

    A unique experience that will mark your university life and enhance your résumé through your time at a recognized university in the field of design management.

    In addition, to have the international university experience you're looking for, we offer you the opportunity to study for 6 months at a prestigious foreign university. You will expand your network, experiences, and knowledge, which will open doors for you in a global sector that is already shaping the world.

    Unleash your creativity and become Adobe Certified

    We train you to learn how to create with Photoshop, Illustrator, InDesign and the rest of the Adobe Creative Cloud Suite tools.

    We will accompany you on this journey, preparing you in each tool so you can show the world all your creative potential. In addition, if you want, we will test you to obtain the official ACA (Adobe Certified Associate) certifications at no additional cost.

    We invite you to discover Creative Campus

    The training hub for design and creative technologies where you will acquire the knowledge and experience to develop as a future designer or creator. You will learn to find innovating solutions to the new challenges of society.

    A space where you can grow, discover and enhance your creativity thanks to contact with relevant professionals in the sector, leading companies, agencies and studios with whom you can work on real projects.

    A space where you can learn with an experiential academic model and which offers activities and university life revolved around design, culture, art, innovation and technology that will enhance your skills and abilities.

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    Study plan

    Programa de estudios

    PRIMER CURSO

    MateriaECTSTipoIdioma de impartición
    Pensamiento económico, social y aspectos financieros6OBLIGATORIOEspañol (Es)
    Fundamentos de la empresa6BÁSICAEspañol (Es)
    Fundamentos del diseño6BÁSICAEspañol (Es)
    Historia de la gestión del diseño6OBLIGATORIOEspañol (Es)
    Microeconomía6BÁSICAEspañol (Es)
    Macroeconomía6BÁSICAEspañol (Es)
    Fundamentos de la gestión de proyectos y aspectos legales6BÁSICAEspañol (Es)
    Marketing y comunicación6BÁSICAEspañol (Es)
    Técnicas de creatividad6OBLIGATORIOEspañol (Es)
    Taller 1: Diseño gráfico6OBLIGATORIOEspañol (Es)

    SEGUNDO CURSO

    MateriaECTSTipoIdioma de impartición
    Administración de la empresa6BÁSICAEspañol (Es)
    Dirección estratégica6BÁSICAEspañol (Es)
    Fundamentos de la gestión del diseño6OBLIGATORIOEspañol (Es)
    Estadística6OBLIGATORIOEspañol (Es)
    Taller 2: Diseño de producto6OBLIGATORIOEspañol (Es)
    Gestión de la estrategia de diseño6OBLIGATORIOEspañol (Es)
    Inteligencia de mercado y técnicas de investigación6BÁSICAEspañol (Es)
    Producción, operaciones y gestión de la calidad6BÁSICAEspañol (Es)
    Imagen y comunicación audiovisual6OBLIGATORIOEspañol (Es)
    Taller 3: Producto digital6OBLIGATORIOEspañol (Es)

    TERCER CURSO

    MateriaECTSTipoIdioma de impartición
    Gestión del proceso de diseño6OBLIGATORIOEspañol (Es)
    Gestión de la innovación6OBLIGATORIOEspañol (Es)
    Modelos de negocio6OBLIGATORIOEspañol (Es)
    Eficacia personal y profesional6OBLIGATORIOEspañol (Es)
    Taller 4: Diseño de servicios6OBLIGATORIOEspañol (Es)
    Gestión de RRHH6OBLIGATORIOEspañol (Es)
    Dirección comercial6OBLIGATORIOEspañol (Es)
    Influencia e impacto personal6OBLIGATORIOEspañol (Es)
    Taller 5: Diseño de interacción6OBLIGATORIOEspañol (Es)
    Liderazgo emprendedor6OBLIGATORIOEspañol (Es)

    CUARTO CURSO

    MateriaECTSTipoIdioma de impartición
    Dirección creativa6OBLIGATORIOEspañol (Es)
    Gestión de la implantación del diseño6OBLIGATORIOEspañol (Es)
    Taller 6: Auditoría de diseño6OBLIGATORIOEspañol (Es)
    Prácticas académicas externas I6OBLIGATORIOEspañol (Es)
    Protección del diseño6OBLIGATORIOEspañol (Es)
    Gestión de marca6OBLIGATORIOEspañol (Es)
    Trabajo fin de grado6OBLIGATORIOEspañol (Es)
    Taller de marketing6OPTATIVAEspañol (Es)
    Taller de emprendimiento6OPTATIVAEspañol (Es)
    Taller de negocios6OPTATIVAEspañol (Es)
    Empresa familiar6OPTATIVAEspañol (Es)
    Comercio electrónico6OPTATIVAEspañol (Es)
    Simulación comercial6OPTATIVAEspañol (Es)
    Prácticas académicas externas II6OPTATIVAEspañol (Es)
    Actividades universitarias6OPTATIVAEspañol (Es)

    Focuses on establishing a solid foundation in design fundamentals, economics, and business management. You will begin exploring economic and social thinking, as well as basic micro and macroeconomics concepts. Simultaneously, you'll be introduced to business principles and project management, and you'll start graphic design through practical workshops.

    SubjectTypeECTSLanguage
    Economic, Social Thinking and Financial AspectsOB6English
    Business FundamentalsBA6English
    Design FundamentalsBA6English
    History of Design ManagementOB6English
    MicroeconomicsBA6English
    MacroeconomicsBA6English
    Project Management Fundamentals and Legal AspectsBA6English
    Marketing and CommunicationBA6English
    Creativity TechniquesOB6English
    Workshop 1: Graphic DesignOB6English

    You will dive deeper into business administration and strategic management, as well as design management. Market research techniques essential for informed decision-making are introduced. Practical workshops expand to include product design and digital products.

    SubjectTypeECTSLanguage
    Business AdministrationBA6English
    Strategic ManagementBA6English
     Design Management FundamentalsOB6English
    StatisticsOB6English
    Workshop 2: Product DesignOB6English
    Design Strategy ManagementOB6English
    Market Intelligence and Research TechniquesBA6English
    Production, Operations and Quality ManagementBA6English
    Image and Audiovisual CommunicationOB6English
    Workshop 3: Digital ProductOB6English

    The third year focuses on advanced design management, innovation, and developing leadership and human resources skills. You will work in service and interaction design workshops. This will also be your first year of external internships, providing direct experience in the field.

    SubjectTypeECTSLanguage
    Design Process ManagementOB6English
    Innovation ManagementOB6English
    Business ModelsOB6English
    Personal and Professional EffectivenessOB6English
    Workshop 4: Service DesignOB6English
    Human Resource ManagementOB6English
    Commercial ManagementOB6English
    Personal Influence and ImpactOB6English
    Workshop 5: Interaction DesignOB6English
    Entrepreneurial LeadershipOB6English

    The fourth year focuses on creative direction and the effective implementation of design within organizations. Brand management and design protection are addressed. You will have the option to choose electives to specialize in areas of interest and complete a final degree project (TFG) that integrates all the knowledge acquired. The second external internship will help consolidate your professional experience.

    SubjectTypeECTSLanguage
    Creative DirectionOB6English
    Design Implementation ManagementOB6English
    Workshop 6: Design AuditOB6English
    External Academic Practices IPAE6English
    Design ProtectionOB6English
    Brand ManagementOB6English
    Final Degree ProjectTFG6English
    Elective IOP6English
    Elective IIOP6English
    SubjectTypeECTSLanguage
    Marketing WorkshopOP6English
    Entrepreneurship WorkshopOP6English
    Business WorkshopOP6English
    Family BusinessOP6English
    E-CommerceOP6English
    Commercial SimulationOP6English
    External Academic Practices IIOP6English
    University ActivitiesOP6English

    Careers in Design Management

    Some of the career paths this new degree will lead to place you at the forefront of innovative projects across various sectors of the creative industries:

    • Design manager.
    • Innovation director.
    • Strategy and innovation consultant.
    • Creative director.
    • Customer experience consultant.
    • Business model designer.
    • Brand strategist.
    alumnos utilizando un ordenador en clase de diseño 3d

    Admissions

    Start your future at Universidad Europea

    You can become a student at Universidad Europea in three easy steps.

    1

    Admission exams

    Start your admission process by calling +34 917407272 or request information and our advisors will contact you.

    2

    Place reservation

    Once you have been admitted, secure your place by paying the reservation fee.

    3

    Enrollment

    Submit the required documents to formalise your enrollment.

    Contact an advisor

    Scholarships and financial aid

    We want to help you. If you want to study at the Universidad Europea, you will have at your disposal a wide selection of own and official scholarships.

    Request information

    Credit recognition and transfers

    You don’t have to stick with something you don’t like. That’s why we’ve designed specific plans for credit recognition and transfers.

    Request your online credit recognition review, transfer your academic file and start studying at Universidad Europea.

    Boceto del Interior del Creative Campus

    Come and see the campus

    Get to know the facilities and discover why Universidad Europea is made for you.

    Academic quality

    As part of its strategy, the University has an internal quality plan whose objective is to promote a culture of quality and continuous improvement, and which allows it to face future challenges with the maximum guarantee of success. In this way, it is committed to promoting the achievement of external recognitions and accreditations, both nationally and internationally; the measurement and analysis of results; simplification in management; and the relationship with the external regulator.

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    Internal Quality Assurance System (IQAS) University regulations Student services
    Internal Quality Assurance System (IQAS)

    View

    University regulations

    View

    Student services

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