If you can connect with consumers and bring your brand's vision to digital platforms—if you dream of building strong, distinctive brands in an industry you love—then you're ready for a career in fashion management and communication.

-10%

Discount on place reservation for 26/27 intake. Only until July 31st!

Bachelor's Degree in Fashion Management and Communication

Official degree issued by Universidad Europea de Madrid

Madrid (centro)

Start: September 2026

Classes in English or Spanish

School of Design and Creative Technologies

With the Bachelor’s Degree in Fashion Management and Communication, you will learn to create communication strategies for companies in a sector as powerful as retail, opening doors for you in an industry that thrives between tradition and constant innovation. You will be trained to narrate the present and anticipate the future of fashion, combining creativity, strategy and global vision. You will have digital tools at your disposal for:

Creating social media campaigns.
Analysing trends through specialised platforms.
Brand management in online environments.
Showcasing collections in virtual formats.

In a world where fashion is no longer understood without the digital sphere, this degree prepares you to lead conversations, inspire communities and manage trend-setting projects. It is not only a degree; it is your chance to make fashion your language and your professional future.

Study with us to develop a versatile profile that enables you to perform roles with in-depth knowledge of the industry, which will position you as a specialised expert with experience in real-world cases that you will work on in class, alongside the professionals who have created the companies leading the market today.

Header image: fashion design by student Irene Nadal

Why study the Bachelor’s Degree in Fashion Management and Communication?

Comprehensive training in creativity, communication and business

It combines key disciplines such as design, marketing, branding, styling, digital communication and business management, preparing you to address the global challenges of the fashion industry from a 360-degree perspective.

Focus on trends, sustainability and digital innovation

You will acquire up-to-date knowledge in virtual fashion, social networks, circular economy, neuromarketing and digital platforms, integrating sustainability and technology in the creation and management of brands.

Connected to Industry

We collaborate with IFEMA, Madrid's trade fair institution, an international benchmark in the organization of trade fairs, events, and conferences. It holds more than 900 events a year related to all sectors of industry: entertainment, fashion, catering, technology, and tourism.

International career prospects and direct access to the industry

It includes specialised English, contact with professionals in the sector, internships in leading companies and a training plan aimed at enabling you to join agencies, media, luxury brands or start your own projects at the end of your studies.

Style 3D Studio, the fashion software of the future

You will learn to create hyper-realistic garments and get the chance to immerse yourself in the present and future of fashion design and production, based on more sustainable and efficient practices.

In addition, with Style3D Fabric you will be able to create digital fabrics that enhance the realism of the digital samples and, to complete the 360-degree learning experience, you will have Style3D Cloud, the digital asset management and collaborative work platform, as well as access to a Marketplace with over 50,000 assets.

Fashion film . Creative campus x Madrid es Moda

Making off Fashion film. Creative Campus x Madrid es Moda

Our students’ work

María Cecilia

Natalia Margarita

Facilities

Campus of Madrid (centro)

Fashion Studio

A versatile environment featuring mobile, electrified pattern-making tables optimized to facilitate fabric work. A space where craftsmanship and innovation come together to create unique garments.

Campus of Madrid (centro)

Graphic Design Lab

A space designed for visual creativity, layout, and graphic storytelling. Primarily created for graphic design, yet equipped with versatile tools for all design disciplines.

Campus of Madrid (centro)

Art Studio

The classroom where creativity comes to life. Designed to adapt to the different design disciplines—graphic, product, fashion, and interior design—as well as to artistic subjects such as animation and video games.

Campus of Madrid (centro)

MediaLab

This lab is the meeting point between innovation and audiovisual technology, ideal for video projects, digital photography, chroma, and motion capture.

Campus of Madrid (centro)

MakerSpace

The epicenter of experimentation and project development for product, fashion, and interior design. A versatile environment where creativity meets technology.

Study plan

Curriculum structure

FIRST YEAR

Materia	ECTS	Tipo	Idioma de impartición
History of art and costume I	6	Basic	English (En)
Marketing I	6	Basic	English (En)
Digital creation I	6	Basic	English (En)
Fundamentals of design	6	Compulsory	English (En)
Industry and sustainable management strategy	6	Compulsory	English (En)
History of art and clothing II	6	Basic	English (En)
Audiovisual communication techniques	6	Basic	English (En)
Digital creation II	6	Basic	English (En)
Business ethics and responsibility	6	Compulsory	English (En)
English for fashion	6	Compulsory	English (En)

SECOND YEAR

Materia	ECTS	Tipo	Idioma de impartición
Sociology of fashion	6	Basic	English (En)
Fashion marketing	6	Compulsory	English (En)
Digital Production	6	Basic	English (En)
Technology, data analysis and management	6	Compulsory	English (En)
Fashion business management	6	Compulsory	English (En)
Aesthetics and image theory	6	Basic	English (En)
Branding and corporate identity	6	Compulsory	English (En)
Journalism and editorial communication	6	Basic	English (En)
Styling and trends	6	Compulsory	English (En)
Retail and the luxury market	6	Compulsory	English (En)

THIRD YEAR

Materia	ECTS	Tipo	Idioma de impartición
Cultural anthropology	6	Compulsory	English (En)
New media: social media and online platforms	6	Compulsory	English (En)
Window dressing and product communication	6	Compulsory	English (En)
Creative Direction	6	Compulsory	English (En)
Circular economy and recycling	6	Compulsory	English (En)
Fashion theory and criticism	6	Compulsory	English (En)
Fashion communication and dissemination	6	Compulsory	English (En)
Online fashion design	6	Compulsory	English (En)
Fashion images I: fashion photography	6	Compulsory	English (En)
Omnichannel management and distribution	6	Compulsory	English (En)

FOURTH YEAR

Materia	ECTS	Tipo	Idioma de impartición
Culture and image	6	Compulsory	English (En)
Neuromarketing	6	Compulsory	English (En)
Fashion images II: audiovisual	6	Compulsory	English (En)
Fashion event production and management	6	Compulsory	English (En)
Academic Externships	6	Compulsory	English (En)
Psychology of fashion	6	Compulsory	English (En)
Agencies and brand communication	6	Compulsory	English (En)
Management, innovation and entrepreneurship	6	Compulsory	English (En)
Final Degree Project	12	Compulsory	English (En)

What you will learn course by course

First year - Creative, digital and business foundations of fashion

You will begin by acquiring the cultural, artistic and communication foundations essential to the fashion industry. You will explore the history of art and clothing, design, digital creation and audiovisual communication techniques. At the same time, you will develop a business vision with subjects such as marketing, sustainable management and professional ethics. Moreover, you will develop specialised English for fashion, essential for your international career prospects.

Professional application: At the end of the first year, you will have the initial tools to conceptualise and communicate fashion projects with artistic, digital and business criteria.

Second year - Fashion strategy, branding and analysis

This year you will focus on understanding how the industry works from a strategic and analytical perspective. You will study fashion sociology, specialised marketing, branding, business management and data analysis, learning to interpret trends and consumer behaviour. In addition, you will explore digital production, image theory and editorial communication, along with styling and the luxury market.

Professional application: Upon completion, you will be ready to take part in fashion campaigns, branding projects or market analyses, combining creativity, data and communication.

Third year - Global communication, virtual fashion and sustainability

You will explore key areas such as social media, digital platforms and fashion content creation. You will learn creative direction, cultural anthropology and critical fashion theory, exploring new narratives, sustainability and the circular economy. You will also discover virtual fashion, fashion photography, omni-channel management, and window dressing as strategic communication tools.

Professional application: Upon completion, you will be able to lead communication, brand image or experience design projects, in both physical and digital environments.

Fourth year - International prospects and career advancement

In your final year, you will consolidate your strategic and creative skills with subjects such as neuromarketing, consumer psychology, event production, fashion audiovisual, and brand communication. You will be trained in entrepreneurship and innovation to be able to create or lead your own projects. The internships and the final degree project will allow you to apply everything you have learnt in a real-world professional environment.

Professional application: Upon completion, you will have a global and strategic vision of the industry, ready to join agencies, fashion companies, media companies, or embark on your own path in the industry.

Strategic partner: Harper’s Bazaar

Creative Campus and Harper’s Bazaar join forces to offer a unique collaboration that places you at the heart of the fashion industry. From day one, you will take part in exclusive experiences alongside one of the most influential fashion magazines in the sector.

What you will experience:

Masterclasses in editorial writing, styling, photography and personal branding.
Fashion talks with industry executives on trends and employability.
Harper’s Bazaar challenges, judged by the magazine’s editorial team.

Partner companies

Career Opportunities in the Bachelor’s Degree in Fashion Communication and Management

Turn your passion for fashion into an international career. This degree prepares you to lead brand communication, create trend-setting strategies and manage fashion projects in creative and digital environments. Through a global, strategic and creative education, you will gain the tools needed to thrive in a dynamic industry where innovation, image and storytelling play a key role.

Upon graduation, you will be able to work as:

Fashion Brand Communication Manager.
Fashion Marketing and Branding Specialist.
Image Consultant and Stylist.
Social Media and Digital Platforms Manager.
Editor or Writer for Fashion Media and Magazines.
Visual Merchandiser and Window Display Specialist.
Fashion Events and Productions Manager.
Public Relations Manager in fashion brands or communication agencies.
Trend Analyst and Coolhunter.
Entrepreneur in fashion, lifestyle or communication projects.

Admissions

Start your future at Universidad Europea

You can become a student at Universidad Europea in three easy steps.

Admission exams

Start your admission process by calling +34 918257503 or request information and our advisors will contact you.

Place reservation

Once you have been admitted, secure your place by paying the reservation fee.

Enrollment

Submit the required documents to formalise your enrollment.

Scholarships and financial aid

We want to help you. If you want to study at Universidad Europea, you will have at your disposal a wide selection of own and official scholarships.

Credit recognition and transfers

You don’t have to stick with something you don’t like. That’s why we’ve designed specific plans for credit recognition and transfers.

Request your online credit recognition review, transfer your academic file and start studying at Universidad Europea.

Open Days

We know that now is an important moment to progress in your professional future. That is why we open our virtual doors to you and invite you to join us. We want you to meet the director of your programme and solve all possible doubts you have. You’ll also discover what makes our students and our online methodology unique.

05 September

Jornada de Puertas Abiertas | Creative Campus Universidad Europea

Come and see the campus

Get to know the facilities and discover why Universidad Europea is made for you.

Faculty

Our teaching staff

Almudena Sánchez Camacho
Journalist and PhD in Social Communication. She currently works as a lecturer in the fields of Marketing and Fashion Communication at several universities and business schools. Throughout her professional career, she combines university teaching with the management of her own communication and digital marketing agency. She has worked in various companies and institutions, holding positions ranging from communication project management to the implementation and execution of new digital business models.
María Redondo Solance
Lecturer and researcher in the Bachelor’s Degrees in Fashion Communication and Management and in Fashion Design and Creation at Universidad Europea. She holds a degree in Art History and a DEA (Advanced Studies Diploma) from the Complutense University of Madrid, where she is currently completing her PhD dissertation. She also holds a Master’s degree in Museography and Exhibitions from the same university. Her research areas include costume history, 18th-century dress, the relationship between art and fashion, and the influence of historical dress on contemporary fashion. She is the author of several academic papers and conference presentations delivered at cultural institutions, as well as specialized articles and book chapters.
Claudia Rita Arbulu Soto
PhD in Philosophy and holder of a Master’s Degree in Senior Management and Art Criticism. Claudia Arbulu Soto has more than three decades of professional and academic experience in communication, marketing, and the management of cultural and creative enterprises. She is an expert in strategic communication applied to the fashion, art, and innovation sectors, and for many years has worked as a marketing consultant advising companies and startups, strengthening brands in highly competitive environments.
She currently teaches on the Master’s Degree in Fashion Communication and Marketing, the Master’s Degree in Interior Design, the Bachelor’s Degree in Fashion Communication and Management, and the Bachelor’s Degree in Fashion Design and Creation at Universidad Europea. She is also Director of the Master’s Degree in Fashion Accessories and Footwear Design at the same university, teaches on the MBA in Fashion Business Management at IADE, and is the author of numerous academic publications related to Aesthetics and Art Theory, brand communication, and new trends in digital marketing.
Her solid interdisciplinary background—combining communication management, cultural diplomacy (she has served as a Cultural Attaché), artificial intelligence, neuromarketing, and executive leadership—enables her to bring a strategic and innovative vision to team and project management in the fashion sector. Claudia has led and consulted on business and creative projects in Spain and Latin America, collaborating with both public and private institutions, and maintains an active research profile focused on the application of new technologies and digital transformation tools for communication in the fashion industry. She is also a researcher in the EcoBD Lab Research Group at Universidad Europea, where she conducts research on biomaterials for sustainable design.
Laura Martínez Álvaro
PhD in Gender Studies from the Institute of Feminist Studies at the Complutense University of Madrid (research stay at the University of Surrey), with International Distinction and awarded Cum Laude. Her research focuses on the retention of female talent in technology corporations. Her research areas include the intersection of technology and inclusion in organizations, STEM talent attraction and retention, inclusive leadership, sustainability, ethics, and corporate responsibility.
She holds a degree in Journalism from the Complutense University of Madrid (1995), a postgraduate qualification in Communication and Management (1996), a Diploma in Foreign Trade Management from Cámara de Madrid (2000), a Master’s Degree in International Relations from the Jean Monnet Institute of European Studies (2005), a PMD from IESE (2008), and completed the Harvard Executive Program in 2022. In addition to her teaching at Universidad Europea, she is an Associate Professor in the Department of Business Organization at the Faculty of Economics and Business Administration of the Complutense University of Madrid and a permanent board member of the Institute of Feminist and Gender Studies (UCM).
Elvira Giménez García
PhD in Feminist and Gender Studies, with a degree in Journalism from the Complutense University of Madrid and a Master in Business Innovation from the University of Deusto. As a lecturer, she has taught courses in the Master’s Degree in Gender Studies at the Complutense University of Madrid, the Master’s Degree in Cultural Management at Universidad Carlos III, and communication workshops at various cultural institutions, including the Centre for Theatre Technology, the Higher School of Dramatic Art of Castilla y León, and IADE School of Design, among others.
As a journalist in Spain, she has served as Director of Guía del Ocio Madrid magazine and as Press Officer for major cultural events such as the Autumn Festival of Madrid, Madrid en Danza, and the Teatralia Festival. In France, she worked as a reporter and editor at Euronews TV. In recent years, she has specialized in managing national and international press campaigns. She is the Director of the communication agency Cultproject and teaches Audiovisual Communication Techniques at the Creative Campus of Universidad Europea in Madrid.

Excellence endorsed by the best

5 stars in QS Star Rating

We are the first private university to obtain 5 stars in 10 categories of the QS Stars Rating System.

Times Higher Education

Top 5 universities in Spain.

CYD Ranking

3rd private university in Madrid.

Academic quality

As part of its strategy, the University has an internal quality plan whose objective is to promote a culture of quality and continuous improvement, and which allows it to face future challenges with the maximum guarantee of success. In this way, it is committed to promoting the achievement of external recognitions and accreditations, both nationally and internationally; the measurement and analysis of results; simplification in management; and the relationship with the external regulator.

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Internal Quality Assurance System (IQAS)

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Monitoring the quality of the degree

Members of the degree quality committee (CCT)

Vice-Dean of Undergraduate Studies
Degree Coordinator
Head of Department
Students
Teaching staff (TFG Coordinator and Internship Coordinator)
Quality Manager (Quality Unit)
Academic Model Director
Academic Advisor
Online tutor (in the case of online degrees)
Head of Assessment and Learning

University regulations

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Student services

Bachelor's Degree in Fashion Management and Communication

Why study the Bachelor’s Degree in Fashion Management and Communication?

Comprehensive training in creativity, communication and business

Focus on trends, sustainability and digital innovation

Connected to Industry

International career prospects and direct access to the industry

Style 3D Studio, the fashion software of the future

Fashion Film and Making Of of the Student Collection Runway Show at Creative Campus, as part of Madrid es Moda 2024

Facilities

Study plan

Curriculum structure

What you will learn course by course

First year - Creative, digital and business foundations of fashion

Second year - Fashion strategy, branding and analysis

Third year - Global communication, virtual fashion and sustainability

Fourth year - International prospects and career advancement

Strategic partner: Harper’s Bazaar

Partner companies

Career Opportunities in the Bachelor’s Degree in Fashion Communication and Management

Admissions

Admission exams

Place reservation

Enrollment

Come and see the campus

Faculty

Our teaching staff

Excellence endorsed by the best

Academic quality

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