Bachelor's Degree in Fashion Management and Communication

• Art and Clothing History I (6 ECTS).
• Marketing I (6 ECTS).
• Digital Creation I (6 ECTS).
• Fundamentals of Design (6 ECTS).
• Sustainable Management Industry and Strategy (6 ECTS).
• Art and Clothing History II (6 ECTS).
• Audiovisual Communication Techniques (6 ECTS).
• Digital Creation II (6 ECTS).
• Business Ethics and Responsibility (6 ECTS).
• English Applied to Fashion (6 ECTS).

Second Year

• Sociology of Fashion (6 ECTS).
• Fashion Marketing (6 ECTS).
• Digital Production (6 ECTS).
• Data Technology, Analysis and Management (6 ECTS).
• Fashion Business Management (6 ECTS).
• Aesthetics and Image Theory (6 ECTS).
• Branding and Corporate Identity (6 ECTS).
• Journalism and Editorial Communication (6 ECTS).
• Styling and Trends (6 ECTS).
• Retail and Luxury Market (6 ECTS).

Third Year

• Cultural Anthropology (6 ECTS).
• New Media: Social Networks and Online Platforms (6 ECTS).
• Window Dressing and Product Communication (6 ECTS).
• Creative Direction (6 ECTS).
• Circular Economy and Recycling (6 ECTS).
• Fashion Theory and Critique (6 ECTS).
• Fashion Communication and Dissemination (6 ECTS).
• Creation of Virtual Fashion (6 ECTS).
• Images of Fashion I: Fashion Photography (6 ECTS).
• Omni-channel Management and Distribution (6 ECTS).

Fourth year

• Culture and Image (6 ECTS).
• Neuromarketing (6 ECTS).
• Images of Fashion II: Audiovisual (6 ECTS).
• Production and Management of Fashion Events (6 ECTS).
• Internship (6 ECTS).
• Fashion Psychology (6 ECTS).
• Branding Agencies and Communication (6 ECTS).
• Management, Innovation and Entrepreneurship (6 ECTS).
• Final Degree Project (12 ECTS).

• Almudena Sánchez Camacho
  Journalist and PhD in Social Communication. She currently works as a lecturer in the fields of Marketing and Fashion Communication at several universities and business schools. Throughout her professional career, she combines university teaching with the management of her own communication and digital marketing agency. She has worked in various companies and institutions, holding positions ranging from communication project management to the implementation and execution of new digital business models.
• María Redondo Solance
  Lecturer and researcher in the Bachelor’s Degrees in Fashion Communication and Management and in Fashion Design and Creation at Universidad Europea. She holds a degree in Art History and a DEA (Advanced Studies Diploma) from the Complutense University of Madrid, where she is currently completing her PhD dissertation. She also holds a Master’s degree in Museography and Exhibitions from the same university. Her research areas include costume history, 18th-century dress, the relationship between art and fashion, and the influence of historical dress on contemporary fashion. She is the author of several academic papers and conference presentations delivered at cultural institutions, as well as specialized articles and book chapters.
• Claudia Rita Arbulu Soto
  PhD in Philosophy and holder of a Master’s Degree in Senior Management and Art Criticism. Claudia Arbulu Soto has more than three decades of professional and academic experience in communication, marketing, and the management of cultural and creative enterprises. She is an expert in strategic communication applied to the fashion, art, and innovation sectors, and for many years has worked as a marketing consultant advising companies and startups, strengthening brands in highly competitive environments.
  She currently teaches on the Master’s Degree in Fashion Communication and Marketing, the Master’s Degree in Interior Design, the Bachelor’s Degree in Fashion Communication and Management, and the Bachelor’s Degree in Fashion Design and Creation at Universidad Europea. She is also Director of the Master’s Degree in Fashion Accessories and Footwear Design at the same university, teaches on the MBA in Fashion Business Management at IADE, and is the author of numerous academic publications related to Aesthetics and Art Theory, brand communication, and new trends in digital marketing.
  Her solid interdisciplinary background—combining communication management, cultural diplomacy (she has served as a Cultural Attaché), artificial intelligence, neuromarketing, and executive leadership—enables her to bring a strategic and innovative vision to team and project management in the fashion sector. Claudia has led and consulted on business and creative projects in Spain and Latin America, collaborating with both public and private institutions, and maintains an active research profile focused on the application of new technologies and digital transformation tools for communication in the fashion industry. She is also a researcher in the EcoBD Lab Research Group at Universidad Europea, where she conducts research on biomaterials for sustainable design.
• Laura Martínez Álvaro
  PhD in Gender Studies from the Institute of Feminist Studies at the Complutense University of Madrid (research stay at the University of Surrey), with International Distinction and awarded Cum Laude. Her research focuses on the retention of female talent in technology corporations. Her research areas include the intersection of technology and inclusion in organizations, STEM talent attraction and retention, inclusive leadership, sustainability, ethics, and corporate responsibility.
  She holds a degree in Journalism from the Complutense University of Madrid (1995), a postgraduate qualification in Communication and Management (1996), a Diploma in Foreign Trade Management from Cámara de Madrid (2000), a Master’s Degree in International Relations from the Jean Monnet Institute of European Studies (2005), a PMD from IESE (2008), and completed the Harvard Executive Program in 2022. In addition to her teaching at Universidad Europea, she is an Associate Professor in the Department of Business Organization at the Faculty of Economics and Business Administration of the Complutense University of Madrid and a permanent board member of the Institute of Feminist and Gender Studies (UCM).
• Elvira Giménez García
  PhD in Feminist and Gender Studies, with a degree in Journalism from the Complutense University of Madrid and a Master in Business Innovation from the University of Deusto. As a lecturer, she has taught courses in the Master’s Degree in Gender Studies at the Complutense University of Madrid, the Master’s Degree in Cultural Management at Universidad Carlos III, and communication workshops at various cultural institutions, including the Centre for Theatre Technology, the Higher School of Dramatic Art of Castilla y León, and IADE School of Design, among others.
  As a journalist in Spain, she has served as Director of Guía del Ocio Madrid magazine and as Press Officer for major cultural events such as the Autumn Festival of Madrid, Madrid en Danza, and the Teatralia Festival. In France, she worked as a reporter and editor at Euronews TV. In recent years, she has specialized in managing national and international press campaigns. She is the Director of the communication agency Cultproject and teaches Audiovisual Communication Techniques at the Creative Campus of Universidad Europea in Madrid.