Alborozo

The proposed activity involved narrating an illustrated story across three spreads, based on a personal or fictional narrative. The exercise required applying the concepts and techniques studied in class, developing a technical script, preliminary sketches, and a final visual proposal that ensured both narrative and graphic coherence. The assignment also encouraged exploring different comic formats (European, American, or Japanese) and reflecting on the techniques and styles best suited to convey the story. In response to this brief, student Andrea González Díaz developed the project titled SuperChula, a comic addressing the social issue of gentrification and the loss of identity in Madrid’s traditional neighborhoods. The protagonist, María Pilar, is an Art student who by night transforms into SuperChula, a local superhero defending her community against real estate speculation. The villain, Señor Urbanix, embodies the businessman who displaces residents to convert their homes into luxury tourist apartments. Through a dynamic visual language and references to Madrid’s popular imagery—such as the Manila shawl and carnations—the student presents a critical and activist narrative that combines humor, popular aesthetics, and social engagement.

This project, developed as part of the Graphic and Multimedia Design degree, was awarded a Commended prize at the World Brand Design Awards, an international recognition of the project’s conceptual and formal quality. The work involved designing a display typeface for an exhibition on the concept of utopia, taking inspiration from Thomas More’s Utopia. The goal was to translate theoretical thought into a visual language, understanding typography as a critical tool within contemporary graphic design. Based on conceptual research and the analysis of references such as Francis Bacon and Donna Haraway, the students developed a proposal that combines reason and transformation, structure and fluidity. Formally, the typeface articulates geometric structures with a futuristic inspiration and rounded terminals, balancing solidity and expressiveness. The project demonstrates the integration of research, conceptualization, and technical development typical of the Graphic Design degree, as well as the students’ commitment to academic excellence and professional projection.

End of Degree Project for the development of the corporate image of the Ayuntamiento de Villaviciosa de Odón. A project based on the history and specificities of the municipality in order to develop a set of graphic brands, supported by specific typographies, colours and textures that reinforce the graphic identity of the municipality.