Chicle

More than a hotel, PULSO is a constant heartbeat that captures the lively and unrestrained essence of Madrid, a city that has never stopped reinventing itself. Located in the very heart of Gran Vía, PULSO pays tribute to the energy that defined the end of the 20th century: that of cinema, theatre, modernity, excess, culture, counterculture, and style. “Madrid takes back Gran Vía” is both its motto and its statement of intent: a city looking to the future while embracing its most authentic, glamorous, and free identity. PULSO reinterprets each of Madrid’s iconic elements. Every space in the hotel tells a story that flows between the theatrical, the evocative, and the everyday. By blending the warm luxury of classic Madrid with the creative irreverence of La Movida, the experience unfolds as a vertical journey, where each floor of the building reveals a new atmosphere—a new scene in this emotional homage to Madrid.

"Llariega de la Ría" was born from the initiative of a family that recently acquired a property in Asturias with the intention of establishing a family meeting point in Spain. The aim of the project is to create a home, not only for the family but also for the inhabitants of the village, conveying the history of the building and creating an unforgettable experience for those who visit it. With this project, there is also an intention to inspire others who own large properties to open their doors and help revitalize their community.

Zara Live emerges from the fusion of Zara Home’s contemporary sensibility and Madrid’s artisanal heritage. The hotel draws inspiration from the Royal Tapestry Factory, a symbol of craftsmanship and timeless beauty. Not only are noble materials and natural textures revived, but the hotel’s very spatial and conceptual structure is built around a fundamental principle: THE WEFT AND THE WARP.