eLife

The goal was to create a typeface full of movement and organic forms. Inspiration came from natural elements such as branches, wind, and waves, as well as human aspects like dance, fluid architecture, and a sense of community. These influences are reflected in the letters’ curved and dynamic shapes.

This Master’s Thesis presents the development of the visual identity for Namora, a fictional sustainable fashion brand designed to convey values of memory, craftsmanship, exclusivity, and sustainability through graphic design and branding. The project focuses on creating a brand image in which design serves as a narrative and cultural tool, moving away from the traditional codes associated with sustainable communication to explore a more evocative, sensitive, and emotional visual language. Throughout the project, theoretical, creative, and visual references are analyzed to conceptually support the brand proposal, alongside the development of a coherent, flexible, and adaptable visual identity system for various applications. The research and design process conclude that graphic design, combined with a sustainable communication model, can generate meaningful emotional connections with the audience and contribute to the revaluation of craftsmanship in a context defined by accelerated consumption.

Students in the Graphic and Multimedia Design degree had the opportunity to experience a unique visit to the Imprenta Municipal and the Biblioteca Nacional. This excursion provided an excellent way to reinforce the knowledge gained in the Editorial Resources and Theory and History of Graphic Design courses. During the Editorial Resources class, students faced the exciting challenge of designing a bi-fold and a tri-fold brochure using Adobe InDesign. The objective was to create visually appealing and engaging pieces for the audience.