Exploration of a visual narrative in which everyday reality is altered by a digital layer that transforms the protagonist’s perception. Through recognisable urban settings, the project reflects on consciousness, alienation, and the relationship between the individual and their environment.

Achilles Verde
Design, Bachelor's Degree in Design
2025
Frederik, our protagonist, finds himself in his daily life, but something is different now. Like something has changed in the way he processes things; former daily rituals, normal objects, occurrences feel weird now, this feeling of rejection from the rest of his society. We see familiar settings of buildings throughout Madrid, now all of a sudden being overrun with digital overlay and artifacting. There is a dark overtone regarding the background, and our protagonist is either in the foreground or is the light of the shot. This ties into the unifying theme of this shoot: a shift in view, an expansion of consciousness. This may not be literally a matrix world where the rest of the citizens are AI or people trapped in a fake reality, but it may tie into themes of mental anguish and depression. The usual, familiar settings and things that used to be part of regular life, now they are twisted and different. A sense of dread, rejection, and deep darkness is present in the pictures. When composing these pictures and conceptualising the editing style, I questioned my own mental state, and the photos reflect that state of mind. Strategically, I looked for familiar places in my own daily life, as well as darker places to shoot in. The intentional decision to shoot these pictures at night also plays into the struggle I faced when I was left alone with my own thoughts late into the night, which caused some issues with sleeping late into the night, thus deepening my relationship with the night.