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    Kafe Ekak

    Brand identity ideation for Kafe Efak, a café in Paris inspired by the Dada movement, integrating branding, packaging, and editorial design.

    kafe-ekak-1
    Students

    Itai Umanski, Regina, Lucía Nuñez and Jordy

    Teachers or tutors

    Maria Pascual

    Area of knowledge and degree

    Design, Grado en Marketing

    Publication year

    2026

    Project description

    This group activity involved creating the branding for the opening of a new café in Paris, inspired by late 19th-century art and 20th-century avant-garde movements. The concept stems from an in-depth study of the Dada movement. Every detail, from the simplest to the most intricate, is informed by this artistic movement. For example, the name Kafe Efak references the Dadaist manifesto, which emphasizes disorder and poetry through the rearrangement of words and letters from existing texts. Following this idea, the “C” in “café” was replaced with a “K,” and the letters were rearranged. Additionally, the final “K” is rotated, becoming one of the most distinctive elements of the brand. The result is a distinctive and elegant label that communicates the café’s essence and quality, demonstrating key skills in branding, editorial design, and packaging within the field of graphic design.

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