Namora

Project description

This Master’s Thesis presents the development of the visual identity for Namora, a fictional sustainable fashion brand designed to convey values of memory, craftsmanship, exclusivity, and sustainability through graphic design and branding. The project focuses on creating a brand image in which design serves as a narrative and cultural tool, moving away from the traditional codes associated with sustainable communication to explore a more evocative, sensitive, and emotional visual language. Throughout the project, theoretical, creative, and visual references are analyzed to conceptually support the brand proposal, alongside the development of a coherent, flexible, and adaptable visual identity system for various applications. The research and design process conclude that graphic design, combined with a sustainable communication model, can generate meaningful emotional connections with the audience and contribute to the revaluation of craftsmanship in a context defined by accelerated consumption.