Display Typography

This group activity involved creating the branding for the opening of a new café in Paris, inspired by late 19th-century art and 20th-century avant-garde movements. The concept stems from an in-depth study of the Dada movement. Every detail, from the simplest to the most intricate, is informed by this artistic movement. For example, the name Kafe Efak references the Dadaist manifesto, which emphasizes disorder and poetry through the rearrangement of words and letters from existing texts. Following this idea, the “C” in “café” was replaced with a “K,” and the letters were rearranged. Additionally, the final “K” is rotated, becoming one of the most distinctive elements of the brand. The result is a distinctive and elegant label that communicates the café’s essence and quality, demonstrating key skills in branding, editorial design, and packaging within the field of graphic design.

Students in the Graphic and Multimedia Design degree had the opportunity to experience a unique visit to the Imprenta Municipal and the Biblioteca Nacional. This excursion provided an excellent way to reinforce the knowledge gained in the Editorial Resources and Theory and History of Graphic Design courses. During the Editorial Resources class, students faced the exciting challenge of designing a bi-fold and a tri-fold brochure using Adobe InDesign. The objective was to create visually appealing and engaging pieces for the audience.

The project involved designing the label for the Madrid-based wine Alborozo, addressing the development of the brand’s visual identity from conceptualization to final application. The proposal aimed to convey the wine’s personality, origin, and sensory qualities through a carefully crafted, modern, and cohesive aesthetic. The design focused on balancing graphic elements, typography, and color to reflect the warmth and freshness associated with Alborozo. Compositions were explored to make the brand stand out at the point of sale, incorporating visual details that evoke tradition, territory, and a sensory experience. Legibility and visual hierarchy were carefully considered, ensuring that the label is both attractive and functional. The result is a distinctive and elegant label that communicates both the essence of the wine and the quality of the product, demonstrating key skills in branding, editorial design, and packaging within the field of graphic design.