Ventopía Typography

This group activity involved creating the branding for the opening of a new café in Paris, inspired by late 19th-century art and 20th-century avant-garde movements. The concept stems from an in-depth study of the Dada movement. Every detail, from the simplest to the most intricate, is informed by this artistic movement. For example, the name Kafe Efak references the Dadaist manifesto, which emphasizes disorder and poetry through the rearrangement of words and letters from existing texts. Following this idea, the “C” in “café” was replaced with a “K,” and the letters were rearranged. Additionally, the final “K” is rotated, becoming one of the most distinctive elements of the brand. The result is a distinctive and elegant label that communicates the café’s essence and quality, demonstrating key skills in branding, editorial design, and packaging within the field of graphic design.

The merchandise for Sol de Verano reflects the brand’s identity and spirit, allowing customers to carry the company’s style and positive energy with them. The project includes the development of merchandise that embodies the brand’s identity and positivity, as well as the design of descriptive icons to convey relevant product information on menus and packaging.

End of Degree Project for the development of the corporate image of the Ayuntamiento de Villaviciosa de Odón. A project based on the history and specificities of the municipality in order to develop a set of graphic brands, supported by specific typographies, colours and textures that reinforce the graphic identity of the municipality.