Ideation of a conscious fashion brand that combines design, sustainability, and authenticity to create timeless, responsible, and meaningful pieces.

Nicolás Alonso Izquierdo
Celina Roig
Design, Grado en Marketing
2025
This work stems from both personal and professional motivation: questioning a saturated system in which fashion has ceased to be a genuine language and has become mass repetition, lacking soul and purpose. It is based on the conviction that fashion can—and should—be a conscious, emotional, authentic, and ethical act. We are living in a crucial moment to drive a paradigm shift that generates textile proposals with social, environmental, and cultural impact. Researchers, designers, and thinkers from various disciplines converge with a common goal: to build a more sustainable future and restore fashion’s capacity for dialogue and transformation. From this perspective, the central question is: is it possible, through small initiatives, to create brands with meaning, connection, and shared values capable of fostering community? The aim is not to do everything, but to take a first, solid step that reconnects with the essence of design as a means of expression, identity, and shared responsibility.
"To my mother, Pilar, for being the origin of this journey and encouraging me to study Graphic Design when I had other plans. To my father, for his constant emotional and financial support during the toughest moments.
To my brother, for being my visual critic in every project and a daily source of inspiration. To my classmates, for their unconditional help and for those shared after-exam conversations that meant so much.
To my lifelong friends, for reminding me of the value of what I was achieving and for giving me moments of pause when I needed them most.
To Ariday, for being there when I needed it most, even when I didn’t know how to recognize it. And to Alba, for teaching me the true meaning of a brand and accompanying me sincerely at every step of this journey.
Also, to my tutor Celina Roig, who has guided, helped, and supported me throughout the project; thank you for being so demanding with me—it will make me better.
I also want to thank Cristina from Propios, Ana Olmedo, Carlos León, and Nicola Keysselitz for being such excellent teachers.
Thank you."