29364
Private degree issued by Universidad Europea de Madrid
| Madrid (centro) | Start: 18 oct. 2027 L-J 18:30h -21:30h | School of Design and Creative Technologies |
The Master in Branding is an on-campus programme in Madrid that prepares you to understand, create and manage brands through a strategic, creative and digital lens.
You’ll work across every key stage of a branding project:
Designed for a range of professional backgrounds—from graphic designers and creatives to marketing and communications professionals—this master’s will equip you with the key skills to develop, position and grow purposeful brands that stand out and make an impact in a global market.
On this Master in Branding in Madrid, you’ll learn to bring creativity, strategy and technology together to develop complete brand projects, from the initial concept to implementation across physical and digital environments.
*This degree is pending a favourable assessment by the relevant regional evaluation agency/ANECA, completion of the verification process, authorisation for implementation, approval of its official status and registration in the RUCT.
83%
Say a strong brand is crucial to standing out in a competitive market (Nielsen study).
6.5M
Generated annually by the creative sector in Europe, including branding and design, accounting for 3.1% of total employment (European Commission).
93%
Highlight the importance of branding in building emotional connections with consumers (PwC report).
To train as a designer you need to learn in a professional setting, the kind your future will hold: Creative Campus, 5,000 m2 in the heart of Madrid with state-of-the-art facilities.
The meeting place for students, professors and professionals, where exhibitions, presentations, performances, master classes and screenings, and other activities take place.
A truly unique videogame studio, equipped with the latest generation of computers (2x32 GB RAM and 1 T SSD), 34'' monitors and all software installed locally, allowing you to do all your projects at the most advanced level, with professional quality.
Equipped with motion capture (MoCap), Cyclorama and Chroma in a digital photo lab over 250 m2.
High-performance space equipped with 24" Wacom Cintiq Pro tablets and professional software such as ZBrush, Maya, Blender and Toon Boom Harmony. A place designed to train future animators and illustrators in a professional environment.
With carbon printers, laser cutters, milling machines, resin printers, fabric printers, plotters, and more.
Manual manufacturing workshop for working with wood, clay, plaster, etc.
Sewing workshop with 25 Stockman busts, industrial overlockers, tables for pattern-making, sewing and vacuuming, BIEFFE irons, sewing machines with built-in AI (JUKY, SEWMAQ), and more.
First Semester
Second Semester
1
In the first semester, you’ll build a solid foundation in the strategic, creative and communication fundamentals of branding. Through a combination of theory, critical analysis and practical projects, you’ll begin to understand how brands are created, shaped and managed within a complex social and digital landscape.
2
In the second semester, you’ll broaden your strategic understanding of branding by integrating ethical, technological and management perspectives. You’ll put your learning into practice in real-world settings and complete the master’s with a final project that demonstrates your critical thinking and professional skills.
Our partners actively contribute to the master’s through exclusive sessions with leading professionals, specialist workshops and real-world case studies from major companies. These experiences will strengthen your career prospects and help you build a valuable professional network.
Demand for branding talent is growing. According to LinkedIn Jobs and Adecco, the presence of roles specialising in brand strategy and design in job listings has increased by 22% over the past three years. Brands are looking for professionals who can combine creative vision, strategic thinking and digital expertise to stand out in a crowded market.
This master’s will prepare you for roles such as:
Advise companies on defining, positioning and strategically managing their brands.
Develop visual identity systems for brands in sectors such as fashion, technology, food and entertainment.
Lead brand and communications strategy within the marketing departments of companies or start-ups.
Create narratives and content that strengthen brand identity across digital and physical environments.
Launch your own projects or develop new brands by combining strategy, creativity and business vision.
Start your future at Universidad Europea
You can become a student at Universidad Europea in three easy steps.
1
Start your admission process by calling +34 918257503 or request information and our advisors will contact you.
2
Once you have been admitted, secure your place by paying the reservation fee.
3
Submit the required documents to formalise your enrollment.
We want to help you. If you want to study at Universidad Europea, you will have at your disposal a wide selection of own and official scholarships.
You don’t have to stick with something you don’t like. That’s why we’ve designed specific plans for credit recognition and transfers.
Request your online credit recognition review, transfer your academic file and start studying at Universidad Europea.
The master’s is primarily intended for applicants with the following backgrounds:
Get to know the facilities and discover why Universidad Europea is made for you.
Miguel Trigo Morán
Programme Director
Designer, multimedia artist, researcher and lecturer at Universidad Europea de Madrid, where he combines professional practice with strategic thinking in branding, innovation and contemporary design. His work explores the intersections of visual identity, storytelling and sustainability in design. He has extensive experience working with creative agencies and independently, developing identity and communications projects for brands such as Spotify, Nike, Hikvision and IFEMA. He has contributed to international environmental remediation projects in coordination with the European Commission’s Directorate-General for International Partnerships (DG INTPA). His work has been selected for exhibitions including “50 Talentos. Ideas para un Mundo Mejor” and “Producto Fresco”, and recognised with awards such as The Drum Awards, European Excellence Awards, EuroPAwards and the WebAward Competition for Website Development.
The Master's in Branding is designed for people interested in branding, design, communication and strategy. Students typically come from backgrounds in graphic design, advertising, marketing, communication or related fields. If you are interested in creating and managing brands from a global perspective, this programme is a great option. The most important thing is to be interested in both the creative and strategic aspects of branding.
The Master's in Branding often includes projects involving real brands or case studies that closely reflect market conditions. You will work on everything from naming and visual identity to brand experience and communication. Many assignments are based on briefs similar to those used by agencies and consultancies, helping you understand how branding is applied beyond the classroom.
The Master's in Branding in Madrid is designed to accommodate students who may already be working. The timetable and course structure make it easier to balance your studies with employment, although you will need to dedicate time to projects. Continuous work and meeting submission deadlines are essential in a creative programme.
During the Master's in Branding, you will typically complete brand audits, communication territories, visual identities, style guides and strategic presentations. Projects are presented as they would be to a client. Both the quality of your ideas and your ability to communicate them are assessed. By the end of the programme, you will have developed work that you can include in your portfolio.
Having a basic understanding of design and visual communication is helpful for the Master's in Branding, although the required level may vary. What matters most is understanding the value of a brand and being comfortable with strategic thinking. If your background is in marketing or communication, you can strengthen your visual design skills with support from the teaching staff. This master's programme aims to provide you with a comprehensive understanding of branding.