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Your passion, fashion. Your future, their strategy.
In a market where digital transformation, sustainability and new consumer habits are changing everything, fashion brands are looking for more than just style: they need strategy, purposeful communication and a vision that truly connects with people—this is where you come in.
If you feel confident in the language of fashion and think every brand has a backstory that deserves to be told, this Master's Degree in Fashion Marketing and Communication is for you. You’ll learn to translate emotions into campaigns, trends into strategies, ideas into results. Ultimately, connecting brands with people.
Here, you won’t just be studying fashion marketing; you’ll work on everything from storytelling to branding, digital marketing, social media, retail and sustainability. This master's degree hones your understanding of what moves consumers, so you can design impactful strategies and build brands with identity.
At Creative Campus, you’ll experience hands-on innovative training that captures the reality of the industry: workshops, real projects, presentations by experts, and direct contact with professionals and brands in the industry.
This Master's Degree in Fashion Marketing is perfect for if you want to:
Connect with the industry. Communicate with purpose. Lead with vision. Because in fashion, marketing is no longer an afterthought: it’s the driving force.
*Degree approved in Spanish, pending a favourable report from the Regional Evaluation Agency/ANECA for approval to be taught in English.
Official degree issued by Universidad Europea de Madrid
| Madrid (centro) | Start: October 2026 18:30-21:30, L-V (S1) y L-X (S2) | School of Design and Creative Technologies |
Our partners actively collaborate on the master's degree through exclusive sessions with leading professionals, specialised workshops and real cases provided by leading companies, helping you to enhance your employability and build a network of key contacts.
The Master's Degree in Fashion Marketing and Communication will help you to develop specialised fashion skills related to marketing, branding, communication, retail, product, PR and digital fashion. You’ll learn to design innovative communication strategies applied to product collections, fashion brands, communication campaigns and events.
You’ll also gain both an artistic and entrepreneurial perspective, essential not only for learning about the way business works in the textiles ecosystem, but also to obtain a highly specialised vision in terms of brands and designers.
You’ll also learn and apply new offline and online marketing strategies in any structure of the fashion market, in order to develop skills and flexible tools in thinking and taking action around the current and future context of fashion.
First Semester
Fashion Ecosystem and Business
Historical, social, artistic and cultural trends that have most influenced the history of fashion in the 20th and 21st centuries, as well as the main current and future fashion market structures.
Fashion Consumer Behaviour
Consumer needs, thoughts and behaviours in offline and online shopping are becoming increasingly important for fashion brands, requiring the design of effective strategies that enhance brand value, profitability and consumer loyalty.
Product in the Different Structures of the Fashion Market
Strategic perspective of product behaviour on catwalks, individual brands, commercial brands and business groups, used to conceptualise and plan a textile collection, incorporating innovative technological and digital transformation tools applied to the value chain of a collection.
Business and Fashion
Different business models in the fashion market, how they work and how they are managed, as well as new business models based on sustainability and CSR.
Second Semester
Fashion Branding
Techniques of fashion brand positioning and repositioning, as well as their artistic direction. Technical foundations of styling fashion campaigns.
Communication and Management of Fashion Channels
Key concepts and methods related to a communication strategy in the fashion market, as well as the management of conventional and non-conventional advertising channels. Planning fashion-related events, including their management, control and scheduling. Designing a social media plan for fashion brands.
Fashion Retail
Strategically planning the internal and external layout of a point of sale. Designing experiences related to Neurobranding at the point of sale. KPI analysis related to profitability at the point of sale. Defining the importance of customer experience.
Digital Marketing and Fashion Innovation
Impact of digital fashion today. Digital marketing and advertising campaigns in fashion. Emerging technologies applied in all areas related to the product, logistics, communication and points of sale of a commercial fashion brand.
Knowledge (CON, by the acronym in Spanish)
Abilities (HAB, by the acronym in Spanish)
Skills (CP, by the acronym in Spanish)
Start your future at Universidad Europea
You can become a student at Universidad Europea in three easy steps.
1
Start your admission process by calling +34 917407272 or request information and our advisors will contact you.
2
Once you have been admitted, secure your place by paying the reservation fee.
3
Submit the required documents to formalise your enrollment.
Scholarships and financial aid
We want to help you. If you want to study at the Universidad Europea, you will have at your disposal a wide selection of own and official scholarships.
Credit recognition and transfers
You don’t have to stick with something you don’t like. That’s why we’ve designed specific plans for credit recognition and transfers.
Request your online credit recognition review, transfer your academic file and start studying at Universidad Europea.
Explore the facilities and discover why the Universidad Europea is right for youi.
5 stars in QS Star Rating
We are the first private university to obtain 5 stars in 10 categories of the QS Stars Rating System.
Times Higher Education
Ranked among the top 5 universities in Spain for international outlook and research excellence.
Ranking El Mundo
Ranked among the top 5 private universities in Spain, according to El Mundo.