Ayuntamiento Villaviciosa graphic identity

The project involved designing the label for the Madrid-based wine Alborozo, addressing the development of the brand’s visual identity from conceptualization to final application. The proposal aimed to convey the wine’s personality, origin, and sensory qualities through a carefully crafted, modern, and cohesive aesthetic. The design focused on balancing graphic elements, typography, and color to reflect the warmth and freshness associated with Alborozo. Compositions were explored to make the brand stand out at the point of sale, incorporating visual details that evoke tradition, territory, and a sensory experience. Legibility and visual hierarchy were carefully considered, ensuring that the label is both attractive and functional. The result is a distinctive and elegant label that communicates both the essence of the wine and the quality of the product, demonstrating key skills in branding, editorial design, and packaging within the field of graphic design.

Cultural events provide opportunities for social outreach and intercultural reflection that contribute to reducing social issues. In this context, film festivals have a significance determined mainly by their sociocultural value and their contribution to the audiovisual industry, meaning their communication must be honest and evolve as needed. Using the Festival Internacional CineMigrante in Buenos Aires, Argentina as a case study, this project explores the influence that the visual identity of a cultural event has on its communication strategies and on the construction of an accurate and memorable corporate image. Based on the iterative, user‑centered process of the design thinking methodology, the project delves into the needs of the target audience to propose a redesign of the visual identity that is versatile, striking, and coherent—one that aligns with the brand’s values and brings out the festival’s cultural capital. With this proposal, it is demonstrated that rebranding a cultural event is a beneficial strategy to ensure the brand’s long‑term relevance and to successfully convey complex messages. Likewise, it is established that visual identity is a communication tool that directly influences the impressions people form of a brand.

As part of a typographic design exercise focused on the concept of utopia, we developed a display typeface aimed at visually representing an ideal society from a natural, fluid, and ever-changing perspective. Drawing inspiration from Thomas More’s Utopia and our own contemporary interpretations, we created a design that combines human, organic, and futuristic elements.