History of the Media

This group activity involved creating the branding for the opening of a new café in Paris, inspired by late 19th-century art and 20th-century avant-garde movements. The concept stems from an in-depth study of the Dada movement. Every detail, from the simplest to the most intricate, is informed by this artistic movement. For example, the name Kafe Efak references the Dadaist manifesto, which emphasizes disorder and poetry through the rearrangement of words and letters from existing texts. Following this idea, the “C” in “café” was replaced with a “K,” and the letters were rearranged. Additionally, the final “K” is rotated, becoming one of the most distinctive elements of the brand. The result is a distinctive and elegant label that communicates the café’s essence and quality, demonstrating key skills in branding, editorial design, and packaging within the field of graphic design.

This project, developed as part of the Graphic and Multimedia Design degree, was awarded a Commended prize at the World Brand Design Awards, an international recognition of the project’s conceptual and formal quality. The work involved designing a display typeface for an exhibition on the concept of utopia, taking inspiration from Thomas More’s Utopia. The goal was to translate theoretical thought into a visual language, understanding typography as a critical tool within contemporary graphic design. Based on conceptual research and the analysis of references such as Francis Bacon and Donna Haraway, the students developed a proposal that combines reason and transformation, structure and fluidity. Formally, the typeface articulates geometric structures with a futuristic inspiration and rounded terminals, balancing solidity and expressiveness. The project demonstrates the integration of research, conceptualization, and technical development typical of the Graphic Design degree, as well as the students’ commitment to academic excellence and professional projection.

The posters for the Sitges Film Festival 2026, awarded The Editor’s Choice at The Rookies, are based on the phrase “See no evil, hear no evil, speak no evil.” The proposal explores the tension between beauty and horror through close-ups of insects and elements related to the human senses, evoking fascination and a subtle visual discomfort. A series of three posters was developed, also adapted into a tri-fold brochure for the festival, maintaining conceptual and visual coherence across formats. The project integrates composition, typography, visual storytelling, and editorial design, demonstrating how a concept can be effectively applied across multiple graphic media.