Development of the Pulso Hotel as a Master’s Thesis, a project that captures the energy and spirit of Madrid’s Gran Vía, reinterpreting luxury, culture, and creativity in every space.

Martina Zapata
Santiago Inat
Interiors, Máster Universitario en Diseño de Espacios Hoteleros y Gastronómicos
2025
More than a hotel, PULSO is a constant heartbeat that captures the lively and unrestrained essence of Madrid, a city that has never stopped reinventing itself. Located in the very heart of Gran Vía, PULSO pays tribute to the energy that defined the end of the 20th century: that of cinema, theatre, modernity, excess, culture, counterculture, and style. “Madrid takes back Gran Vía” is both its motto and its statement of intent: a city looking to the future while embracing its most authentic, glamorous, and free identity. PULSO reinterprets each of Madrid’s iconic elements. Every space in the hotel tells a story that flows between the theatrical, the evocative, and the everyday. By blending the warm luxury of classic Madrid with the creative irreverence of La Movida, the experience unfolds as a vertical journey, where each floor of the building reveals a new atmosphere—a new scene in this emotional homage to Madrid.