Numa

Development of the visual identity and web design for Numa as a Master’s Thesis, creating a sustainable textile brand that blends nature and humanity.

Identidad vvisual y diseño de página web para una Marca textil sostenible_4

Students

Doménica Alejandra Andrade Vargas

Teachers or tutors

Sandra Jiménez Duarte

Area of knowledge and degree

Design, Máster Universitario en Diseño Gráfico Digital

Publication year

2025

Project description

This Master’s Thesis focuses on the development of the visual identity and website design for Numa, a sustainable textile brand aimed at blending nature and humanity. Using the Design Thinking methodology, the needs, expectations, and values of the contemporary consumer were analyzed, with a focus on sustainability, transparency, and creating an emotional connection with the brand.

The project covers the entire identity-building process, from the conceptualization of the name to the definition of the main visual elements—logo, color palette, typography, and iconography—as well as the design of a website that is both functional and aligned with sustainability principles.

Throughout the development of the project, surveys and analyses were conducted to define the target audience profile and guide design decisions. Numa’s visual identity is built around a minimalist and natural aesthetic, using colors, shapes, and graphic elements that evoke respect for the environment and reflect the brand’s values.

The website is conceived as an intuitive and accessible platform, designed to provide a clear and transparent user experience, facilitating access to relevant information about the products, production processes, and the brand’s commitment to sustainability.

Los resultados obtenidos a partir del testeo validan que la propuesta visual y digital de Numa comunica eficazmente sus valores y logra diferenciarse dentro del sector textil sostenible. Este trabajo pone de manifiesto la relevancia del diseño gráfico y digital como herramienta estratégica para la construcción de marcas responsables y conscientes, capaces de responder a las nuevas demandas del mercado y de la sociedad.

En definitiva, el proyecto de Numa no solo ofrece una solución creativa y funcional para una marca sostenible, sino que también evidencia el papel fundamental del diseño en la transformación de los proyectos hacia identidades más comprometidas y sostenibles.