The System 2.0

Creation of a multifunctional space for exhibition and runway, integrating circulation, visibility, and audience experience within an adaptable and cohesive setting.

Students

África Magro, Maria Eveleens, Paula Gonzalez, Valeria Chao, Paola Prado, Elena Lopez, Juana Tomas, Flavian Bazan, Ana Sofia Gonzalez, Ibai Abruna, Diego Fernandez, Valeria Bechara and Gabriela Dobre

Teachers or tutors

Ana Matos

Area of knowledge and degree

Interiors, Grado en Marketing

Publication year

2025

Project description

Design of a temporary and cross-disciplinary space conceived to exhibit and showcase the sneakers designed by Creative Campus students for the brand Paredes. The proposal transforms previously developed prototypes into a scalable spatial ensemble that serves as the stage for the exhibition and runway of 15 pairs of sneakers, integrating circulation, visibility, and the audience experience.

The project takes place in the Atrium of the Creative Campus, combining interior design, fashion, and communication, aiming to create a space that connects creativity, functionality, and visual storytelling. It involves multiple disciplines: students of footwear design, fashion design, fashion marketing and communication, and ephemeral projects in interior design, in collaboration with Universidad Europea, the company Paredes, and Harper’s Bazaar magazine. The proposals are evaluated by an expert jury, which selects the most outstanding solutions for realisation during the runway show and exhibition.