Dots

Development of a rural mobility system that connects leisure, services, and on‑demand transportation. The app and pickup points are designed to offer a flexible and accessible experience.

Students

Cristina Hernández Rodríguez

Teachers or tutors

Area of knowledge and degree

Design, Máster Universitario en Diseño UX/UI

Publication year

2020

Project description

Rural mobility system that provides people with a wider range of leisure and services, as well as improving the transport offer. To do this, the application uses both the entire urban transport network and private vehicles and a fleet of buses on demand, and an app that allows users to search by destination or directly by activities such as: going to the gym, going to the cinema, English classes...

The challenge consisted of designing a rural mobility interface through a mobile application that facilitates access to on‑demand public transport services, prioritizing shared mobility and route flexibility to improve the user experience in rural areas with limited transport options. This involves not only developing the application, but also physically adapting pickup locations and bus stops to ensure their accessibility and ease of understanding for all users.

Dots

Digital Rural Lab

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