Bachelor’s Degree in Graphic Design

Graphic design and visual communication are the most effective tools for conveying ideas and more and more companies are investing in specialists in this area. They need to create a powerful brand image, a logo that sticks in the memory of customers, memorable packaging that adds value to the product in order to stand out from thousands of other proposals.

At the Universidad Europea you have the opportunity to specialise in graphic design at the best facilities on our Madrid campus. You will become a specialist in your field, understand the profession and have access to a wide range of career opportunities.

Official degree issued by Universidad Europea de Madrid

Madrid (centro)

Start: September 2026

Classes in English or Spanish

School of Design and Creative Technologies

Why study for a Bachelor’s Degree in Graphic and Multimedia Design?

Cutting-edge graphic design tools and software

During the Bachelor's Degree in Graphic Design, you will acquire the technical and practical knowledge to master the main tools and software on the market.

Real-time collaborative tools

Expert in Mural, Miro, Canvas and Google docs. Photoshop, Illustrator, After-Effects, InDesign, Dreamweaver and Adobe Xd.

Innovative subjects and workshops

Future Design workshop: strategic innovation, narrative workshop, technology for multimedia production, circular economy design workshop, user experience and social media.

Transform your future with AI for graphic design

Discover how Artificial Intelligence (AI) and disruptive technologies are revolutionising the business world. Our training integrates these tools to prepare you in the management and application of these technologies in your professional field.

Cutting-edge graphic design tools and software

During the Graphic Design Degree, you will acquire the technical and practical knowledge to master the main tools and software on the market.

Bachelor’s Degree in Graphic and Multimedia Design

Pilar Terrón, area coordinator and course lecturer, with whom you can discover the world of design and take your first steps as an artist, tells you a little more about the Bachelor's Degree in Graphic and Digital Design. If you are passionate about visual art, technology and effective communication, this is the degree for you.

Facilities

Campus of Madrid (centro)

Art Studio

Designed for those who prefer handcrafted work and analog prototyping and manufacturing techniques. Here, design comes to life through direct contact with materials.

Campus of Madrid (centro)

MakerSpace

The epicenter of experimentation and project development for product, fashion, and interior design. A versatile environment where creativity meets technology.

Campus of Madrid (centro)

Graphic Design Lab

A space designed for visual creativity, layout, and graphic storytelling. Primarily created for graphic design, yet equipped with versatile tools for all design disciplines.

Creative Campus is the first university in Madrid to join the WDO, World Design Organization

We join such prestigious institutions as Aalto University, Oslo School of Architecture & Design, Royal College of Art, Design Council, Imperial College London, UCLA San Diego and the College for Creative Studies.

Discover the benefits for CC students of this partnership with WDO in this video.

Internship and project collaborators

Our students work at companies such as:

Very real projects

We launched a challenge for our students to create a capsule collection to celebrate San Isidro together with designer Daniel Chong. Students from the fashion, graphics and product degree courses presented their proposals to create a backpack to commemorate this significant date in Madrid.

Ana Martín, a student on the Bachelor's Degree in Graphic Design programme, was the winner and has seen how her design has been produced and is for sale on the designer's website.

Daniel Chong, clothing and accessories designer, launched his brand in 2009 with a very clear premise: sustainability, using fabrics made from recycled garments, thus reducing excess textile waste. He also uses fabrics made from plastic bottles and vegan upholstery and leathers in his designs.

Trabajo realizado por: Ana Martín - Bolsos con diseño

Work done by: Ana Martín

Work done by: Areli Pérez, Angie Martínez, Valeria Ramírez, Astrid Auon

Work done by: Scarlet Giménez

Study plan

Study plan structure

FIRST YEAR
Subject	Type
Drawing, Analysis and Representation	Core	English
Photography and Digital Imaging	Core	English
Being a Designer	Compulsory	English
Basic Resources (Vector design and photo retouching).	Core	English
Ethics and Professional Efficiency	Core	English
Two-Dimensional Workshop (Fundamentals of graphic design applied to projects).	Core	English
Storytelling Workshop	Compulsory	English
Illustration	Compulsory	English
Geometric Representation Systems	Core	English
History of Contemporary Art, Design and Architecture	Core	English

SECOND YEAR
Subject	Type
Theory and History of Graphic Design	Core	English
Theory of Audiovisual and Interactive Media	Core	English
Image	Compulsory	English
Editorial Resources (Editorial Design)	Compulsory	English
Relational Impact and Influence	Compulsory	English
Typography	Core	English
Technology for Multimedia Production (Multimedia design)	Compulsory	English
Design for the Circular Economy Workshop	Compulsory	English
Digital Resources	Compulsory	English
User Experience (UX/UI Design)	Compulsory	English

THIRD YEAR
Subject	Type
Graphic Design-Based Packaging	Compulsory	English
Graphic Design Technology: Offline	Compulsory	English
Graphic Design Projects: Offline	Compulsory	English
Advanced Resources (3D Design and Advanced UI Design)	Compulsory	English
Creativity Techniques	Compulsory	English
Branding	Compulsory	English
Design Technology for the Internet (Advanced Web Design)	Compulsory	English
Web Design Projects	Compulsory	English
Graphic and Multimedia Production applied to Events Design	Compulsory	English
Corporate Identity and Signage Workshop	Compulsory	English

FOURTH YEAR
Subject	Type
Future Design Workshop: Innovation and Strategy	Compulsory	English
Communications and Marketing	Compulsory	English
Management and Legislation of Graphic and Multimedia Design	Compulsory	English
Contextualisation	Compulsory	English
Entrepreneurial Leadership	Compulsory	English
Social Media	Compulsory	English
Self-promotion and Advertising	Compulsory	English
Internship	Compulsory	English
End-of-Degree Project	Compulsory	English

Career Opportunites for Graphic Design Degree

The Bachelor’s Degree in Graphic Design and Multimedia prepares you to become a 360° designer, specialized in a highly competitive field that will help you understand the professionals you will work with in the future across communication agencies, studios, and companies. You will develop a well-rounded graphic design profile, fully prepared to face the challenges of the future.

2D and 3D Animator.
Animation Producer, Director or Screenwriter.
Art Director.
Visual Effects (VFX) Designer.
Character Designer and Modeler.
Props Designer.
Background Artist.
Rigger.
Inbetweener.
Layout Artist.
Lighting Artist.
Illustrator.
Storyboard Artist.
Colour Script Artist.
Professional Illustrator.
Graphic Designer.
2D Audiovisual Animator.
Art Direction.
Character and Concept Art Designer.
Audiovisual Project Developer.
UX/UI Designer.
Creative Project Manager.
Video Game Illustrator.
Marketing and Visual Communication Specialist.

Admissions

Start your future at Universidad Europea

You can become a student at Universidad Europea in three easy steps.

Admission exams

Start your admission process by calling +34 917407272 or request information and our advisors will contact you.

Place reservation

Once you have been admitted, secure your place by paying the reservation fee.

Enrollment

Submit the required documents to formalise your enrollment.

Scholarships and financial aid

We want to help you. If you want to study at Universidad Europea, you will have at your disposal a wide selection of own and official scholarships.

Credit recognition and transfers

You don’t have to stick with something you don’t like. That’s why we’ve designed specific plans for credit recognition and transfers.

Request your online credit recognition review, transfer your academic file and start studying at Universidad Europea.

Come and see the campus

Get to know the facilities and discover why Universidad Europea is made for you.

Faculty

Our teaching staff

Pilar Terrón
PhD in Color Psychology applied to Video Game Graphic Interfaces. She is the Coordinator of the Bachelor’s Degree in Graphic Design and Multimedia at Universidad Europea de Madrid, with more than two decades of professional experience in design, advertising, and user experience. She holds a degree in Advertising and Public Relations and has completed postgraduate studies in Web Usability and User Experience, as well as a Master’s Degree in Digital Graphic Design. Throughout her career, she has worked as a designer, art director, and creative director at renowned advertising agencies such as Grupo EURO RSCG, Young & Rubicam, and Ruiz Nicoli Líneas, collaborating with prestigious brands including Samsung, Movistar, Seat, Volvo, and Real Madrid Basketball. Among her most notable projects is the redesign of the Marqués de Riscal brand identity, developed in collaboration with architect Frank O. Gehry for the City of Wine. Since 2014, she has combined her professional career with teaching and research.
María Socorro Pascual
Holds a degree in Art History and a Bachelor’s Degree in Restoration and Conservation of Cultural Heritage from the Complutense University of Madrid. She also holds a Master’s Degree in Teacher Training for Compulsory Secondary Education, Upper Secondary Education, Vocational Training, Language Teaching, and Sports Education from Universidad Europea de Madrid, as well as a Master’s Degree in Composition and Color. As an exhibition and spatial designer, she has carried out several projects with institutions such as the Technical University of Madrid (UPM), Google, and the National Library of Spain, developing museography and museology for the new Torres Quevedo Museum at UPM. In the field of research, she has published papers in several conferences and contributed as an author to the book Miradas a un inventor célebre: Leonardo Torres Quevedo. She works as a freelance illustrator and is a lecturer and online content creator for the Bachelor’s Degrees in Animation, Video Games, and Design at Universidad Europea de Madrid.
Esther Pizarro
Esther Pizarro is a visual artist, researcher, and Full Professor at Universidad Europea de Madrid. She holds a PhD in Fine Arts from the Complutense University of Madrid and has completed her training through prestigious fellowships, including the Pollock-Krasner Foundation Grant in New York, the Spanish Academy in Rome Fellowship, the Colegio de España in Paris Grant, and a Fulbright Commission Fellowship in the United States. She has been awarded four six-year research periods (sexenios) recognized by ANECA.
She leads the Creative Ecosystems and BioDesign Lab (EcoBDLab) research group, affiliated with the Creative Campus of Universidad Europea de Madrid, where she has been teaching since 2003. She is also a Senior Researcher at the UEM Doctoral and Research School (EDI). Her artistic practice spans personal work, installation, and public art, with recent projects exploring the complexity of contemporary society at the intersection of art, science, and technology, visualizing environmental crises through bioart.
She has participated in more than 200 exhibitions, received 15 artistic production and research grants, and been awarded 20 prizes and professional distinctions. As a researcher, she is the author of 36 scientific and technical publications, has presented at six conferences, served on 18 scientific and technical committees, and delivered more than 50 lectures at specialized events and courses.
Rubén Morales
Holds a degree in Fine Arts from the Complutense University of Madrid and a Master’s Degree in the History and Preservation of Audiovisual Materials. He is currently a PhD candidate in Fine Arts at UCM. As a researcher, he is a member of the RECHGroup research group at the Faculty of Fine Arts of the University of Lisbon.
At the beginning of the 21st century, he founded the image and integrated design studios Pixel-Art and Xpora-LAB, later focusing fully on film production and research. An expert in photographic and cinematographic history and techniques, his professional career has largely developed in this field, collaborating with institutions such as the National Library of Spain (BNE), the Spanish Cultural Heritage Institute (IPCE), the Spanish Agency for International Development Cooperation (AECID), and the Museo Nacional Centro de Arte Reina Sofía (MNCARS).
Alongside his research work, his artistic practice alternates between photography and painting, exhibiting continuously since 2009, with works included in numerous collections. He is represented by Blanca Berlín Gallery. He teaches Photography and Digital Image, Drawing I and II, Digital Drawing, Aesthetics, and Image at Universidad Europea de Madrid.
Esther Campos Serrulla
PhD in Design, Manufacturing, and Industrial Project Management, awarded Cum Laude by the Polytechnic University of Valencia. She collaborates with the Higher Institute of Architecture and Design (ISAD) in Chihuahua, Mexico, and is a member of the Coordination Committee of the International Systems and Design Conferences. She is also a member of the Editorial Committee and a double-blind peer reviewer for Revista Ingenio (Faculty of Engineering and Applied Sciences, Central University of Ecuador), and an Honorary Member of the External Evaluation Committee of the Design Research Institute at the University of Palermo, Argentina.
She received the Award for the Application of Color in Ceramic Pieces and exhibited her work at the CEVISAMA fair in collaboration with the TAU-PAMESA Group (2018).
Paloma Rodera
PhD in Microsociology, Master’s Degree in Theatre and Performing Arts, Bachelor’s Degree in Fine Arts, and Bachelor’s Degree in Philosophy. ANECA-accredited lecturer at undergraduate and postgraduate levels in Design, Art, and Communication. Researcher at EcoBDLab and collaborator with Madrid City Council. She has exhibited at MoMA, MNCARS, and Centro Botín. Founder of Teatro Al Punto Producciones and Kleos Art Consulting. Editor-in-Chief of Culturamas since 2012 and author of publications on contemporary art.
Raquel Echeandía
PhD with International Distinction in Communication, Information, and Network Society Technology from the University of Alcalá (2022). She holds a Bachelor’s Degree in Fine Arts from the Complutense University of Madrid (2016), graduating with the Extraordinary End-of-Degree Award. She also holds a Master’s Degree in Advertising Creativity (AulaCreactiva) and a Master’s Degree in Art Education in Social and Cultural Institutions (UCM).
She was awarded a predoctoral FPU contract at the University of Alcalá in 2018 and an FPI contract funded by the European Social Fund, which included a Postdoctoral Orientation Period. Since 2018, she has been a member of the High-Performance Research Group “Images, Words and Ideas” at UAH. She is currently the Principal Investigator of the “Art and Digital Design” research group at Universidad Europea de Madrid.
She has participated in six research projects, two contract-based research projects, and two Teaching Innovation projects—serving as Principal Investigator in one of them—focused on narrative, technology, and the Sustainable Development Goals. Her academic output includes 22 conference papers, five indexed articles (Science Citation Index and Latindex), and five book chapters published by publishers such as McGraw-Hill, Dykinson, and Springer. She has also served on scientific and review committees and has received awards in seven national and international art competitions. She has participated in ten solo and group exhibitions and completed three artistic residencies. From 2018 to 2023, she taught in Audiovisual Communication, Primary Education, and the Master’s Degree in Teacher Training at UAH. She currently teaches in the areas of Video Game Design, Animation, and Graphic Design at Universidad Europea de Madrid and coordinates several courses. She is also the Coordinator of Final Degree Projects for the Animation and Video Games areas.
José Enrique Pérez
Born in Madrid, he holds a degree in Fine Arts from the Complutense University of Madrid, a Master’s Degree in Teacher Training, and has worked as a professional illustrator since 1991. He is a regular contributor to publications by various publishers, educational groups, and the press, including Santillana, Anaya, Grupo SM, Alfaguara, Edelvives, Oxford, Scandinavia Publishing House, Macmillan Iberia, Grupo Zeta, Bayard, and Cáritas, working across fields such as children’s and young adult literature, formal and non-formal education, and journalism.
In recent years, he has focused on historical comics, depicting the years of Salvador Allende’s government in El Golpe (Pehuén, Chile), and the biographies of Federico García Lorca and Antonio Machado in collaboration with biographer and Hispanist Ian Gibson for Ediciones B. More recently, also with Ian Gibson, he published Cuatro poetas en guerra with Planeta Cómic.
He regularly participates as a speaker in courses and round tables on comics, history, and politics, as well as on the use of comics as an educational tool. From 2013 to 2016, he taught Illustration and Graphic Narrative at Instituto ARCOS and Universidad Finis Terrae in Santiago, Chile. Since 2022, he has been a lecturer at Universidad Europea de Madrid, teaching Illustration and Drawing at the School of Architecture, Engineering, and Design.
Irene Estrella
Irene Estrella combines design, cultural management, and teaching. She holds a degree in Comparative Literature from the University of Granada, a Master’s Degree in Artistic, Literary, and Cultural Studies from the Autonomous University of Madrid, and a Master’s Degree in Teacher Training from the International University of Valencia. She is the Director of the music festival Mujeres, Patrimonio and Managing Director of Címbalo Producciones S.L. She is also co-founder of the Estrella Baigorri studio, focused on graphic design and specialized in communication and the creation of contemporary visual identities and cultural brands.
Ana Quiroga
An expert in audiovisual and transmedia storytelling, Ana Quiroga holds a PhD in Audiovisual Communication from the Complutense University of Madrid, with International Distinction from Université Paris 3 – Sorbonne Nouvelle. She holds a double Bachelor’s Degree in Journalism and Audiovisual Communication from Universidad Carlos III de Madrid, and a Master’s Degree in Contemporary Culture: Literature, Artistic Institutions, and Cultural Communication from the Ortega y Gasset University Institute.
She has worked with institutions such as MAV, the Thyssen-Bornemisza Museum, and various media outlets. She has collaborated in numerous conferences and has published academic articles with publishers such as Dykinson and Fragua.
Quique Royuela
PhD in Microbiology, Physiology, and Genetics, awarded Cum Laude by the University of Alicante. Former molecular virology researcher at the National Center for Microbiology and the Biomedical Research Networking Center in Epidemiology and Public Health. Member of the World Health Organization (WHO) Viral Taxonomy and Nomenclature Group.
He is a science communicator and author of more than 300 popular science publications. As an entrepreneur, he is the founder, director, and editor-in-chief of PRINCIPIA and the illustrated science publications Principia Magazine and Principia Kids. He is the scriptwriter of the comic series Intrépidas, focused on pioneering women in science. He serves as First Vice President of the Publishers Guild of Castilla-La Mancha (EdiCAM).
He teaches courses on narrative in science communication and popular science illustration at the Expert Diploma in Public Communication and Science Outreach at the Autonomous University of Madrid, at Escuela Billar de Letras, and in researcher training workshops for AEC2. He is a board member of CLABE (Club Abierto de Editores) and a member of several professional associations. He has curated and organized the exhibition Ciencia de acogida and received numerous awards, including the Bitácoras Award for Art and Culture, the Prismas Award for Science Communication, the 20 Blogs Award, and the CLABE Awards for Editorial Innovation (2017 and 2018). He is the director, scriptwriter, and editor of the podcasts Ciencia espeluznante and Ciencia espeluznante Kids.
Sandra Jiménez Duarte
Sandra Jiménez Duarte is an audiovisual communication professional with extensive experience in video editing, post-production, and 3D design. She has developed her professional career in the video game industry, working with ESL, a leading eSports company, and Electronic Arts, gaining valuable experience in this constantly evolving field.
She has also collaborated as a 3D tester with renowned companies such as Weta Workshop at Expo Dubai 2020 (2021), contributing to large-scale projects. Her passion for knowledge sharing has led her to work as a lecturer for the past three years, teaching Modeling and Post-production to future industry professionals. With a solid academic background and extensive practical experience, she defines herself as a passionate professional in audiovisual communication and 3D design, contributing both professionally and academically.
Ángela Monje Pascual
PhD in Architecture from the Polytechnic University of Madrid, with a research fellowship at the Istituto Universitario di Architettura di Venezia (IUAV). She is a professor, Head of the Academic Model of the Creative Campus at Universidad Europea, and a researcher in the Ecomat research group. She teaches and delivers lectures at various institutions, including UPM, COAM, IED, and ESNE. She is the author of numerous articles published in specialized journals and of the book La Arquitectura del Trabajo (Diseño Publishing, 2020), which summarizes the core of her doctoral thesis.
Her professional activity focuses on workplace organization and work environments, providing consultancy, implementation, design, and branding services. She works closely with major companies in the sector, aiming to transform conventional office buildings into unique, distinctive spaces inspired by the new user and emerging demand drivers.
Mario Martín Salvador
Postgraduate in Usability, Interaction Design, Design, and User Experience from Pompeu Fabra University, and Postgraduate in Design Thinking from Rey Juan Carlos University. He has completed specialized courses such as Business and Product for Designers and Philosophy as a Tactical Advantage at Instituto Tramontana, as well as Data-Driven Design and UX Writing at La Nave Nodriza. He was a speaker at UXSpain 2017.
With 25 years of professional experience as a Lead Product Designer, UX Design Lead, and UX Director, he has developed his career in companies such as Designit, Accenture, Banca March, and Diga33!. He has collaborated as a guest lecturer and speaker with institutions such as the University of Salamanca (USAL), the Pontifical University of Salamanca (UPSA), and Labasad. He currently works as Lead Product Designer at Erretres.

Academic quality

As part of its strategy, the University has an internal quality plan whose objective is to promote a culture of quality and continuous improvement, and which allows it to face future challenges with the maximum guarantee of success. In this way, it is committed to promoting the achievement of external recognitions and accreditations, both nationally and internationally; the measurement and analysis of results; simplification in management; and the relationship with the external regulator.

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Internal Quality Assurance System (IQAS)

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University regulations

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Student services

Bachelor’s Degree in Graphic and Multimedia Design Madrid

Bachelor’s Degree in Graphic Design

Why study for a Bachelor’s Degree in Graphic and Multimedia Design?

Cutting-edge graphic design tools and software

Real-time collaborative tools

Innovative subjects and workshops

Transform your future with AI for graphic design

Cutting-edge graphic design tools and software

Facilities

Creative Campus is the first university in Madrid to join the WDO, World Design Organization

Internship and project collaborators

Very real projects

Study plan

Study plan structure

Career Opportunites for Graphic Design Degree

Admissions

Admission exams

Place reservation

Enrollment

Come and see the campus

Faculty

Our teaching staff

Academic quality

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